feel it
in post
H.M. Radcliff’s sound and motion spotlight
a letter from the editor
As a video editor, the least fun thing to hear on set is “fix it in post.” Not because I’m lazy, but because it’s a missed opportunity for a creative connection.
Post production, whether in motion or audio, is where craftsmen get to explore creative solutions, and enhance the original vision. It’s taking source material and turning it into something that makes people feel. At Packhowl Media, when we take out our hammers, it’s not to fix what’s broken; it’s because we know where to hit to make something even better. When I say “we,” I mean myself and a network of awesome creative professionals that’s been 15 years in the making.
I’m Hannah “H.M.” Radcliff, owner and creative lead at Packhowl Media. My time in the industry has taught me that sometimes the boldest choices are simple, and sometimes the biggest moments are the small ones.
Here are a few of my favorite projects.
smooth
moves
Showcase: Alienware 27 360Hz
QD-OLED Gaming Monitor
DP: Taylor Camerot
Robot operator: Michael Morgan
Lighting: Charlie Seligman
Set design: Thoa Nyugen
Art director: Lily Kowalski
Creative director: Emily Grube
Producer: Alexis Brown
Agency: Dell Technologies
The Story
I was invited to direct a product video for a new Alienware gaming monitor. The concept was "Alter Ego," showcasing the contrast between daytime whimsy and nighttime "seamless speed." We utilized a motion control system from SISU Cinema Robotics, which enabled us to program precise camera movements. By adjusting set pieces, wardrobe, and lighting, we told the story of two distinct alter egos, seamlessly blending them using split-screen techniques combined with precise moving shots. The spot was successfully filmed in a single day.
Roles: Director, editor, visual effects artist, sound designer, and colorist.
Directing / VFX / Mograph
Editorial
big
sounds
Packhowl Media’s award-winning fiction podcast, The Madness of Chartrulean, has been applauded for its performances, sound design, and original score by Sean Renner. It takes a village to create outstanding work. As a producer, editor, and sound designer, it's my privilege and responsibility not only to source the best talent but also to find the most compelling ways to tell a story in an audio-first format.
Audio storytelling offers a unique way to bring larger-than-life characters and narratives to life. My favorite part of the job is amplifying performances by weaving together audio effects, sound design, foley, and music into one cohesive picture.
DAW: Pro Tools
Weapons of choice: Dolby Atmos, iZotope Ozone10 (Low end focus, maximizer), FabFilter (Q3, C, L), SoundToys Effects Rack (Alter Boy, Little Microshift, Crystallizer), Boom Uberloud, LiquidSonics Cinematic Rooms, EW Spaces, Valhalla Room, SoundGhost Texturizer, Oxford Inflator
Hannah “H.M.” Radcliff (she/her) is a media creator with over 15 years of experience in various areas of independent and commercial video production. She has worked for Dell Blue for more than 7 years as a video editor and commercial director, specializing in visual effects and motion control systems. As Thumbcat Media, her clients have included Dell, Alienware, Toyota, Charles Schwab, Goodwill, Ducati Austin, and numerous small brands in St. Louis and Austin.
In 2020, she pivoted to audio storytelling with Packhowl Media’s award-winning flagship audio drama, The Madness of Chartrulean, where she serves as writer, producer, director, editor, and sound designer.
work with
packhowl
We’re here to talk about how we can work together on projects great or small. More work samples available upon request.
Or are you a voice actor, musician, or sound designer looking to join our roster?